Win-back SMS: bring back customers who drifted away.
Winning back a past customer is usually easier than finding a new one. They already know you. A friendly "we've missed you" text with a good reason to return can bring them back through the door.
Find your lapsed customers
Tag customers by their last visit or purchase, for example "no visit in 3 months", and you have a ready-made win-back list.
What to say
- Use their name and keep it personal
- Give a reason to return: an offer, a new service, a reminder
- Make the next step easy: a booking link or "reply YES"
- Send once or twice, not every week
Listen to the replies
Some replies will tell you why people stopped coming. That feedback is gold, so answer it personally.
Win-back SMS questions.
How long before a customer counts as lapsed?
It depends on your business; a salon might use 8 weeks, a mechanic 12 months.
Can win-back texts be automated?
Yes. Trigger them when a contact's tag or last visit date says they're due.
Do I need consent?
Yes, for promotional texts. Include an opt-out.
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