Bulk SMS for NZ businesses. One message, every customer.

What is bulk SMS?

Bulk SMS (also called mass texting or group texting) means sending the same text message to a large list of mobile numbers in one go. Instead of typing the same message into your phone 500 times, you choose who should get it, write it once and send.

Because texts land on the phone people carry everywhere, bulk SMS is one of the fastest ways for a New Zealand business to get a message read, whether that's a sale, a closure notice, an event reminder or a last-minute opening.

How bulk SMS works in KiwiTxt

There's no special software to learn. Bulk texting works from the same contact list you already use for one-to-one texting.

• Pick your audience. Select contacts individually or by tag, such as VIPs, past clients, a single location or everyone who booked last month.
• Write once. Use a ready-made template or write your own message, with a link to book, buy or find out more.
• Send now or later. KiwiTxt sends it as one bulk campaign to every selected contact.
• Handle replies. Every reply lands in your inbox as a normal conversation, so you can answer one-to-one.

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Bulk SMS that stays on the right side of NZ law

Marketing texts in New Zealand are covered by the Unsolicited Electronic Messages Act 2007. In short, you need the person's consent, your message needs to say who it's from, and it needs a working way to unsubscribe. KiwiTxt templates include a "Reply STOP to opt out" line, and opted-out contacts are kept off future sends.

Transactional texts, like an appointment confirmation the customer asked for, are treated differently from promotions, but a clear sender name and an easy opt-out are good practice for every message you send.

Tips for bulk texts that get results

• Lead with the reason to read: the offer, the date or the deadline, in the first line.
• Keep it short. One clear message and one link beats a paragraph.
• Send at sensible times. Mid-morning and early evening on weekdays usually work better than late nights.
• Segment with tags so people only get messages that matter to them, which keeps opt-outs low.
• Invite a reply ("Reply YES to save your spot") to turn a broadcast into conversations.